by Caliber Media Group / November 17, 2016
When we discuss Web or Internet interconnected “Things”, or IoT, we’ve become accustomed to recognize such devices as our desktops, tablets, cars (i.e., Telematics), TVs (e.g. LG Smart OLED TVs) and our phones — all being connected to the World Wide Web. And, new devices have arrived such as Amazon’s Echo, Oculus Rift, Samsung’s Gear VR (powered by Oculus, by the way) and Google Home, in addition to our microwaves, washers and dryers, lighting (e.g., Hue), thermostats (e.g., Nest) and refrigerators (even lawn sprinklers, like Rachio) offering connectivity via the Web; and, IoT is increasingly becoming pervasive across HealthCare, Automotive, Manufacturing, and Agriculture industries. The Internet of Things has certainly advanced from the days when IoT was termed as persistent computing, ubiquitous computing, the industrial Internet, the nested network, and certainly from the days of Arpanet, the start of TCP/IP22, and Tim Berners-Lee‘s first web page in 1990.

“Learning is any process by which a system improves performance from experience.” Source: Herbert Simon, Nobel Economist

As to Machine to Machine Learning (M2M) it is widely accepted in both data and IT communities that this field of computation had its genesis though the efforts of Mr. Aurthur Lee Samuel while he was at IBM and then at Stanford University. But, what is Machine to Machine Learning (M2M)? Well, that’s how search engines learn the meaning and intent of published web pages and web sites. M2M is the technology that underpins what’s grown to be known as the Semantic Web, led by interpretation (Artificial IntelligenceAI; see ‘Advancing our Ambition to Democratize Artificial Intelligence‘) technologies such as Google’s TensorFlow coupled with RankBrain, both of which have spawned the new Google Assistant; Microsoft’s New Experiences and Technologies (NExT), tied to the Microsoft Concept Graph, as delivered by and Cortana; and by industry-specific/enterprise M2M platforms such as Torch, Tractica and Theano. Lastly, there are open-source M2M AI solutions, notably OpenAI, funded by Tesla‘s Elon Mush and Sam Altman8, and FaceBook‘s open-sourced Open Compute Big Sur machine learning platform. Lastly, there is the W3C IoT Web of Things Community working group that’s free to join.

One key element to Machine to Machine Learning, on the Web, began in 2011 with the introduction of, a Web-standards collaboration among Google, Bing, Yahoo and Yandex in the form of (e.g., see the attributes and entities associated with Thing as an example). Additionally, Google has built an IoT online resource, its Internet of Things Guides site, as have Microsoft, Verizon (ThingSpace), NokiaSamsung and others.

The Gartner Group projects that by the end of this year 6.4 billion devices will be “connected things”. And, with the enormous push by Google with its Google Home product, Caliber Media Group, a leading digital marketing agency, anticipates that the number of “things connected on the Internet will actually be much larger, for device interconnectivity. Also, for those who’ve used Google Home’s Google Assistant, there will be a great increase in Machine to Machine Learning — as demonstrated by all of the connected devices and applications in this demonstration of Google Home.

What’s in the future for IoT and M2M? Well, the Information Technology and Innovation Foundation’s Center for Data Innovation (ITIF) shed light, earlier this year, on the creation of the DIGIT Internet of Things Act, a bipartisan bill in the U.S. Senate which will create an IoT and M2M working group to accelerate the adoption rates throughout the U.S. Government for Internet of Things and Machine-to-Machine technologies.

Caliber Media Group has been doing effective digital marketing over ten years. To see what a custom tailored approach to digital marketing can do for your business give us a call at 714.867.1600 or visit us online at for a free consultation.

{ 2 comments… read them below or add one }

Caliber Media Group November 18, 2016 at 12:27 pm

And, we noted Verizon’s most recent announcement yesterday:
“Verizon is set to further its dive into the IoT space with planned network trials later this year and enterprise-focused consulting service launch in early 2017.”


Caliber Media Group December 9, 2016 at 11:31 am

“In conclusion, wouldn’t our findings point to M2M being past the “hype” phase and merely just a way for IoT devices to communicate? Is technology moving so fast now that by the time the public becomes interested and the buzzwords become trendy, the technology is already old school? We’d love for someone to shine some light on what makes M2M so exciting. Is it really as simple as we’ve made it out to be, just a method of communication in the IoT world that uses cellular networks? Or are we incapable of fully grasping the powers of M2M?”


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