Digital Marketing Done Right – Part 1

by Caliber Media Group on July 1, 2014

Digital Marketing by Caliber Media GroupDigital marketing is certainly a part of our everyday lives as business professionals, but what exactly is it? And more importantly, how does one use it to their advantage?

Digital marketing refers to various promotional methods aimed at reaching customers in digital space, according to Techopedia, and it embodies a wide range of tactics, which use the internet as the core medium. Digital marketing is much more targeted than traditional marketing efforts and usually has a lower cost than traditional marketing efforts such as print or television advertising.  The lower cost often makes it an ideal choice for many businesses to reach their customers, but because it is so targeted it is critically important to engage the appropriate audience for your products or services.

Digital marketing has many forms, each with their own niche audience. Some of the most common types of digital marketing tactics include email campaigns, display ads, and mobile marketing.  An effective digital marketing campaign may include only one, none, or several of these tactics – it all depends on who the target audience is. If your target audience is between 34 and 55 years old email is a great choice because research has shown that many Gen-X’ers are highly receptive to email promotions.

However if you are trying to reach the ever-elusive millennial crowd, you are probably going to need a much broader campaign that encompasses mobile marketing, display ads, online video, and more.  The great part of digital marketing is that it is highly targetable, so the more you know about your target audience the more you can target them.  For instance, if you know your target audience is made up of males between the ages of 25 and 36, with income of more than $50,000 a year, it is possible to buy email data for that exact audience, or target sites with user demographics that match your audience profile for advertisements.  The more you target your audience, the better chance you have of engaging them and converting them into a customer – which is the truly great thing about digital marketing.

The down side of digital marketing is that there are, without appropriate strategy, endless ways to waste money on it. Advertisements that do not hit their target market, too much emphasis on social media, or email blasts that lack compelling content are just a few of the many ways a business can get into trouble with digital marketing. The good news is that with the lower cost, and the multitude of different opportunities out there, digital marketing is a slightly more flexible form of marketing. The best bet is to partner with marketing firms that are experts in the digital world that can get the most benefit for your marketing dollars.

Internet Marketing Orange CountyCaliber Media Group has been doing effective digital marketing over ten years. To see what a custom tailored approach to digital marketing can do for your business give us a call at 714.867.1600 or visit us online at for a free consultation.


CARLILE COATSWORTH ARCHITECTS, IRVINE, CACarlile Coatsworth Architects (CCa) is an Irvine based architectural design firm. They provide southern California with architectural design in multiple different industries, including industrial, automotive, retail, and food service.

CCa was looking for a website that showcased their case studies and categorized their projects contextually for users and that used an image driven layout that minimized on screen copy. The ability for them to easily update and add to the case studies section was also crucial in the development of their solution.

Caliber Media Group was asked to deliver an extremely clean and modern looking website that captures the image of CCa that is both functional and artistic. On screen copy was kept to a minimum while still providing useful and relevant information to visitors, and is also well optimized for search engines. The website features CaliberCMS (content management system) to allow CCa to easily update the case studies and section and add employees to the employee page themselves. Additionally, the site also features a blog that doubles as a news section where CCa can post news and current events to attract users to the website. The site is also fully mobile responsive.

Solutions Provided:

    • Custom website design and development
    • Website architecture and site map
    • Development of a responsive website for mobile use
    • The development of a site that allowed for easy updating by the user with a content management system (CaliberCMS)
    • Integrated search engine optimization
    • Ongoing site maintenance
    • Enterprise-level managed hosting for improved bandwidth and security

Caliber Media Group knows that each client has different business needs, goals and desired growth targets. “One size” web based solutions and marketing does not fit all. We specialize in creating online business platforms, Internet marketing strategy and marketing solutions that fit what our clients need now and for future growth.

We serve Orange County and clients all over U.S. Call us for more information or for a complimentary website evaluation.


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