What we define as Strategic Marketing and Internet Consulting is full-service marketing and web based solutions for your business needs in the digital age.

More than a typical Internet Marketing Agency, Caliber has the ability to perform every aspect of traditional and digital marketing from strategy, to website creation or redesign, to developing a complete inbound and outbound marketing plan, to execution and measuring results. Beyond marketing and web design, we focus in partnership with you on strategic business development.

Strategic Marketing

We have the creative and planning processes in place, the online web based solutions like eCommerce, website development, lead generation, content management, that are personalized to each client and an experienced team to make it happen. This means that no matter what business you are in and what your specific goals are, Caliber Media Group can partner with you to grow your business.

Caliber Media Group takes the time to learn the important aspects of your business in order to better understand how to reach your goals. The development of the strategy is as unique and individual for each client as fingerprints are to people.

We believe that marketing strategy isn’t a one size fits all commodity, but a unique, custom-tailored, five step approach:

1. Understand each client’s goals
2. Perform a comprehensive analysis of current results, competitors, opportunities, and threats
3. Create an action plan with targets, tactics, milestones and accountability
4. Track and report results
5. Adjust tactics as necessary

Goals are different for every client, but ultimately the result must be a customer-focused presence that garners qualified, relevant traffic that responds to products, offers, or services and retains existing customers while building new ones.

Internet Consulting

So where does internet consulting come in? Internet consulting is where Caliber Media Group aligns individual, tailored online solutions designed to meet your businesses’ development goals.

Caliber has expertise in all aspects of online business including planning, creative, technical and marketing. For example:

• Brand Identity or rebranding
• Customized eCommerce that can be search engine optimized
• Website development and management
• Proprietary CMS (content management system) for ease of adding new content
• Enterprise level email marketing with campaign creation and management that tracks results and revenue
• Inbound marketing including search engine optimization, blog creation and social media marketing
• Secure hosting to prevent hacking
• Professional audio and video production
• Mobile ready solutions

The Caliber team is also well versed in current and emerging internet technologies and has developed our own proprietary website frameworks and architecture in order to provide our clients better security, design flexibility and quicker time to market.

What can a Strategic Marketing and Internet Consulting Firm do for you

Anything, really. Caliber Media Group can be your business’ outsourced marketing department and handle every aspect of your marketing needs, or we can take your business to the next level with a custom-built online eCommerce or website solution and lead capture that will connect you to more customers. It’s all about what your business needs to succeed in an online based world.

Caliber has the tools, people, experience and desire to partner with our clients to ensure their long-term success. It’s how we work, it’s what you can count on.

What can a strategic marketing and internet consulting firm do for your business? More than a typical Internet Marketing Agency. Call Caliber Media Group today at 714.867.1600 or go to our website and find out how we can make your business grow.

Ecommerce and online shopping are more popular than ever, and are only going to become more popular. With the prevalence of online shoppers comes a wide selection of eCommerce solutions to choose from.

The question to ask is not, what does your eCommerce website cost, but rather what does your eCommerce website cost your business in lost sales? If the answer is yes, investing in the right eCommerce solution is a growth necessity – an investment in your business. The right online solution will pay for itself many times over.

So, is it time to rethink your eCommerce strategy so that your business captures and retains more market share?

eCommerce done right equals huge money in today’s market. According to Statistic Brain global eCommerce sales in 2011 totaled more than $750 billion, and 83% percent of shoppers have purchased something online. If you are an eCommerce-based business, you want to make sure you are getting the most out of your online store.

So what is important in an eCommerce website? The most important part of an eCommerce website is the ability to move the visitor to a purchase decision. This is easily overlooked with all of the features that are available online these days, but the fact remains that, if your eCommerce site has a tricky or hard to navigate check out process, your customers are going to abandon their carts in search of a competitor with a better system…and your prices might be better!

It is also important to consider that eCommerce solutions are much more than just a shopping cart – social media integration, campaign management and specialized search engine optimization capabilities, among others, play a huge role in getting shoppers to the site and converting to sales.

Another important aspect to consider is mobile responsiveness.  According to Internet Retailer, in 2013 shoppers spent more time browsing eCommerce websites using mobile devices than they did on computers. If your eCommerce site is not mobile responsive, chances are, you are driving a significant amount of traffic to your competition. Other important features are well written, unique product descriptions, images, videos, and reviews – these all drive conversions.

Back end features are just as important. Tracking analytics and reports showing sales, revenue, and products viewed, etc. are important for business to analyze their market performance and provide metrics for success. Customizable email integration allows for enhanced customer service by providing email confirmations, and it allows for advanced marketing to existing customers to keep them coming back.

So, if your eCommerce site does not incorporate the above-mentioned features in a highly useful fashion, tailored to your business, it is definitely time to rethink the cost to your bottom line. This is also true if you are using an out-of-the-box eCommerce solution. If you want to accelerate your business growth it may be time for an upgrade.

Caliber Media Group has years of business success handling a broad range of eCommerce needs for clients. Caliber’s eCommerce solution, CaliberCommerce features endlessly customizable, scalable options to give your business exactly what it needs to increase market share and sales and beat the competition.

Call us today at 714.867.1600 or visit www.CaliberMediaGroup.com to learn how we can help you meet your ecommerce and other marketing needs.