What is Strategic Marketing and Internet Consulting
What we define as Strategic Marketing and Internet Consulting is full-service marketing and web based solutions for your business needs in the digital age.
More than a typical Internet Marketing Agency, Caliber has the ability to perform every aspect of traditional and digital marketing from strategy, to website creation or redesign, to developing a complete inbound and outbound marketing plan, to execution and measuring results. Beyond marketing and web design, we focus in partnership with you on strategic business development.
Strategic Marketing
We have the creative and planning processes in place, the online web based solutions like eCommerce, website development, lead generation, content management, that are personalized to each client and an experienced team to make it happen. This means that no matter what business you are in and what your specific goals are, Caliber Media Group can partner with you to grow your business.
Caliber Media Group takes the time to learn the important aspects of your business in order to better understand how to reach your goals. The development of the strategy is as unique and individual for each client as fingerprints are to people.
We believe that marketing strategy isn’t a one size fits all commodity, but a unique, custom-tailored, five step approach:
- Understand each client’s goals
- Perform a comprehensive analysis of current results, competitors, opportunities, and threats
- Create an action plan with targets, tactics, milestones and accountability
- Track and report results
- Adjust tactics as necessary
Goals are different for every client, but ultimately the result must be a customer-focused presence that garners qualified, relevant traffic that responds to products, offers, or services and retains existing customers while building new ones.
Internet Consulting
So where does internet consulting come in? Internet consulting is where Caliber Media Group aligns individual, tailored online solutions designed to meet your businesses’ development goals.
Caliber has expertise in all aspects of online business including planning, creative, technical and marketing. For example:
- Customized eCommerce that can be search engine optimized
- Website development and management
- Proprietary CMS (content management system) for ease of adding new content
- Enterprise level email marketing with campaign creation and management that tracks results and revenue
- Inbound marketing including search engine optimization, blog creation and social media marketing
- Secure hosting to prevent hacking
- Professional audio and video production
- Mobile ready solutions
The Caliber team is also well versed in current and emerging internet technologies and has developed our own proprietary website frameworks and architecture in order to provide our clients better security, design flexibility and quicker time to market.
What can a Strategic Marketing and Internet Consulting Firm do for you
Anything, really. Caliber Media Group can be your business’ outsourced marketing department and handle every aspect of your marketing needs, or we can take your business to the next level with a custom-built online eCommerce or website solution and lead capture that will connect you to more customers. It’s all about what your business needs to succeed in an online based world.
Caliber has the tools, people, experience and desire to partner with our clients to ensure their long-term success. It’s how we work, it’s what you can count on.
