Mobile marketing is a broad term – it encompasses everything from mobile ready websites, messaging, apps and location based advertising. Most business can benefit in some way or another from some kind of mobile marketing, in fact for some it may be a necessity. But, not all kinds of mobile marketing are right for every business.
Mobile internet usage is predicted to surpass desktop internet usage in 2014. According to Social Media Today adults spend more time on mobile media than they do on newspapers and magazines combined. In addition, 91% of Americans have their mobile phone within arms reach 24/7. It is clear that mobile devices are a huge medium to reach people and there is a multitude of different ways available to do it.
A mobile friendly website is definitely a must for most businesses today. According to SnapHop 61 percent of customers who visit a mobile unfriendly site are likely to go to a competitor’s site.
If your business’ target audience uses mobile devices, you could be driving more than half of them to your competition if you don’t have a mobile friendly website. Think of the last time you looked up a business on a mobile device and their site was not mobile ready. It makes the site hard to navigate and read, let alone act on. It may be time to take mobile marketing seriously.
This is especially true for online retailers, where a mobile site can result in a quick convenience purchase. A recent study reported that 64.9 million consumers shopped Amazon in April of 2013 on mobile devices.
Mobile marketing and advertising is also a hotspot for other mobile trends. According to the Adobe 2013 Mobile Consumer Survey, 71 percent of people use their mobile device to access social media. With more people than ever accessing social media sites through their smart phones and tablets, mobile advertising on social media sites such as Facebook and Twitter can yield impressive results to site traffic and conversions for little investment.
Location based marketing can also be an important aspect of mobile marketing. Most smartphones are equipped with GPS capabilities, and there are a lot of ways business can take advantage of that. One way is by attracting local consumers to your business through the aid of location based search results such as Google Places. Also, mobile apps such as Shopkick offer consumers rewards for simply walking into participating stores.
You can see why mobile marketing is an important part of a balanced marketing campaign. It is highly important to consider your business’ target audience when considering mobile marketing because of the different ways different demographics use the internet.
Call Caliber Media Group for a free analysis of your website’s mobile ready effectiveness and how your mobile marketing efforts can pay bigger dividends.