by Caliber Media Group / March 15, 2013

The importance of keywordsEveryone who has worked even one day on trying to promote a website knows that content is king. Content is critical to the searcher and the search engines, plus it the power behind good Search Engine Optimization (SEO).

Part of what makes great content are great keywords. Keywords are what the users of search engines type in when looking for specific items. They are not necessarily going to put in the name of a business, but they will put in ‘best barbecue’ or “day spa”. If you have optimized your web site to include specific keywords, it is more likely your site will show up in a local search on the search engine results page (SERP).

So, how do you get the keywords to land you in the top positions on the search engine for organic ranking? Keyword research! You need to know a few things in order to have the best keywords. One of the first things you need to know is the minds of your core demographic. Talk to the people who buy from you about what they use when looking for the products or services you sell and you will have some good keywords to start with or talk to a professional at SEO that was successful for your type of business.

Another thing that you need to do is research competitors that have made it to the first page of Google. What keywords and phrases did they use to get ranked? In other words, the secret to great organic results over time starts with targeted, through keyword research.

According to Moz, you should also spend a little time in Google AdWords’ Keyword Tool. Simply put in the phrase you feel describes your website and you will get quite a few suggestions for similar keywords you can target. You will notice that each one will have a number of global and local searches for the past month. Each result shows the level of competition you will have for the keyword. Do not let a high amount of competition ward you off. This just means you will have to work a little harder to get the results you are looking for with that particular keyword.

However, the low competition words will make it easier for you to get to the top slots of the SERPs so pay special attention to those little gems. Incorporating unique keywords and keyword phrases in the content for each of the main pages on your website derived from careful analysis will pay off with increased website traffic.

For information about improving your businesses organic ranking results or for a complimentary website keyword evaluation, contact us at Caliber Media Group.

Caliber Media Group has been doing effective digital marketing over ten years. To see what a custom tailored approach to digital marketing can do for your business give us a call at 714.867.1600 or visit us online at for a free consultation.

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