The Internet Marketing Agency – What Makes it Different from an Ad Agency?

• Caliber Media Group


• 26 Dec 2013

What exactly is an Internet Marketing Agency?

Similar to the marketing agency or “ad agency” of the recent past, an internet marketing agency combines the traditional agency with an internet focus for an integrated and holistic approach. If an internet marketing agency is truly full service, it will focus on strategic marketing and internet consulting to ensure the most effective use of a business marketing budget.

What is the value of a Internet Marketing Agency?

An internet marketing agency brings a comprehensive and integrated approach to their clients.  They systematically begin by understanding their client’s unique goals and needs, their products and pipeline pricing, packaging (branding) and their overall promotional strategy.  A qualified agency demonstrates a strategic process to helping each client toward its goals, including the development of campaign framework, out of the box implementation, creative promotion and ongoing analysis to gauge each campaign’s success.

Marketing agencies work closely with a company’s staff and lend expertise when it is both appropriate and cost-effective, serving as a partner, consultant and guide through a strategic process to reach the client’s goals.  This partnership provides the client with on-call expertise and the ability to outsource projects that they do not wish to handle internally.

A good internet marketing agency will integrate all facets of a well planned digital platform including website  and brand development, ecommerce solutions, lead generation campaigns, and enterprise-quality email marketing programs, while ensuring everything is search engine optimized for organic ranking and social media-ready.

All this without breaking a sweat.

Preservation of your Brand

By selecting a single marketing agency with multiple promotional execution capabilities, your company’s brand strategy is tightly executed and savings are garnered from single-source execution of marketing campaigns.

This gives your company a single-source of responsibility and a single point of contact for execution – not a small benefit when you consider the alternative.  Your team is spared having to manage five or more vendors with differing perspectives on your company, who do not have experience working together as a team.  This disconnected approach creates “slippage” – your brand is diluted, costs often go up, not down and timeliness is not as leveraged as it is in an agency relationship.

Is now the right time for you to “step up”?

The right agency will help your business grow and be noticed on the Internet. While we hope you will consider Caliber Media Group as your Internet Marketing Agency, in either case, we recommend you consider the agency concept worthy of serious consideration for your long-term business success.