Inbound Marketing, SEO, PPC and Social Media
What is inbound marketing?
Inbound marketing is the use of search engine optimization (SEO), and search engine marketing (SEM), or pay-per-click (PPC) ads and social media to be found on the Internet. The focus is having prospects come to you (inbound) instead of traditional outbound marketing.
What is different?
Almost everything is different! Inbound marketing creates people who want to buy your goods and services, Outbound marketing is focused on creating sales, it is “push” marketing, where inbounding marketing is “pull” marketing. Inbound marketing is a two-way dialoge, outbound marketing is a directed, one-way conversation.
Which is better?
They both have their own role, and there are times to use each one alone. We advocate using both whenever possible and having two tools… selecting the appropriate one for each situation.
What do all these terms mean?
SEO is Search Engine Optimization
“tuning your web pages to be found on the net”
SEM and PPC is Search Engine Marketing “buying ad placement on the pages of search results”
SMM is Social Media Marketing “leveraging social media to create online relationships with potential and existing customers”
What the terms have in common is that they form the basis for an inbound marketing strategy. SEO, SEM and PPC help people looking for what you offer to find you… social media helps you engage with these same people, and build relationships that foster additional opportunities and referrals.
Note: While all of these terms are frequently discussed as “the next great Internet thing” and people talk about Facebook, blogs like this one, LikedIn, Twitter and more… the important thing to remember is people have always bought from people they know and trust. So, these are new ways to do what people have always done: share opinions and recommendations and do business with people their friends recommend.
What is possible today is to leverage the new technology to build relations across the country, and around the globe. This is a powerful tool, worthy of investigation.