by Caliber Media Group / December 15, 2012

Built you email marketing listEmail marketing is still among the best marketing tools available for your business. The first hurdle to any good email marketing campaign is to come up with a good email marketing list. Buying lists not only can result in a lost investment, but can eventually land you in hot water by ending up on the spam list for every major email site.

That’s why it pays to build an opt-in list and there is no faster way to do this than using freebies.

What Freebies to Use

Let’s face it, everyone loves getting freebies. According to Empower Network, offering a freebie is one of the quickest and easiest ways to get people to sign up for your email list. The trick is to offer something that your audience will actually want to have.

First, you will have to get to know your core demographic. Learn what it is they will want to have and offer it to them. Are you a retail site? Offer a discount or a free piece of merchandise. Do you sell grills? Offer an eBook about the secrets to grilling. It does not matter what the free item you give is as long as your audience places value on it. They will sign up in record numbers to get their hands on it. Some will even sign up if they are only slightly interested, with the intent of getting off of the list later.

Make sure to let people know that they are opting-in to receive emails from you that may contain advertisements. Once they agree to this, they have double opted-in and you have a much better chance at success when emailing promotional advertisements or links to new items on the main website.

We have tons of experience with building email marketing lists for clients. Give us a call.

Caliber Media Group has been doing effective digital marketing over ten years. To see what a custom tailored approach to digital marketing can do for your business give us a call at 714.867.1600 or visit us online at for a free consultation.

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