by Caliber Media Group / July 15, 2012

Social Marketing by Caliber Media GroupSocial media is one of the most important marketing tools any business can invest in. In fact, the Small Business Administration (SBA) agrees that it has been shown as effective time and again. The problem with many businesses is that they are too slow to get involved with the different kinds of social media.

However, not every business feels they can afford the time to be involved in blogging, Facebook, Twitter and LinkedIn an other social media channels. It may  not  be a wise or effective decision to go it alone when getting involved in multiple social media channels – you may need a social media manager at this point, right?

Actually, the main thing to consider is how quickly you are willing to grow. Social marketing has been proven to be effective when properly utilized. This makes this form of marketing an investment rather than an expense. The fact that success using these tools is all but guaranteed means that any expense you are willing to spend on professionals you can outsource the work to is well worth it. After all, your return on investment (ROI) will be extremely quick and the possibility for an exponentially growing customer base spells success for your business.

So, if you are ready to grow now, it is the right time for starting new social marketing channels and boost your existing ones. Just make sure to choose an effective social media manager or marketing firm that will be able to get the results you are looking for. If you still feel a little apprehensive about spending additional money on outsourcing, take it slow. It’s better to build up each social marketing platform slowly and make each one a success, than to be paralyzed and do nothing. It does not help your business, and may even hurt, to start seven accounts only to ignore them  for lack of time or the resources to grow. Social Media is organic in nature…it grows to the degree you cultivate what your customers and future customers are looking for.

Check out Caliber Reach if you are looking to grow your social media and your business.

Caliber Media Group has been doing effective digital marketing over ten years. To see what a custom tailored approach to digital marketing can do for your business give us a call at 714.867.1600 or visit us online at for a free consultation.

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